Website Redesign: Why Agencies Get It Wrong (And How White Label Fixes It)

Website redesign is one of those services that seems straightforward at first glance. Most agencies view it as a relatively simple task, and many of their clients share this perspective. 

However, there's a lot more things that need to be taken into consideration for a website redesign to be truly effective.

Don't wait until your next redesign project goes wrong - team up with white label professionals and get it right from the start.

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Website Redesign - What Most Agencies Miss

Agencies typically view website redesigns as primarily a visual update: refreshing the interface, modernizing the look, and improving user experience. While that’s somewhat true, professional white label agencies are aware that they're just one piece of a much larger puzzle. 

You see, for a website redesign to be truly effective, there’s a lot more things that need to be taken into consideration. 

Every existing website comes with accumulated SEO value from rankings and backlinks, established user behavior patterns, and a content structure that needs to be preserved during transition.

In other words, when properly redesigning a website, moving content from one place to another simply won’t work. Websites nowadays need to meet strict performance requirements while staying functional throughout the entire process. 

This means managing Core Web Vitals, making sure mobile responsiveness works flawlessly, and implementing current UX standards - all without disrupting the site's existing performance in search results.

When clients come looking for a redesign, it's usually because something isn't working. Maybe their conversion rates are dropping even though traffic stays the same. Maybe their bounce rates are climbing. Or maybe their site is just loading too slowly on mobile devices. These are serious issues that directly impact revenue.

This is exactly why white label agencies exist. They know that redesigns go far beyond visual updates, and they have the expertise to handle every technical aspect properly.

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The Problem With In-House Teams

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At first glance, the solution to handling redesign projects seems obvious: hire a web designer, maybe a developer and handle redesign projects internally. It makes sense on paper. After all, having your own team gives you direct control over projects and seems more cost-effective in the long run.

But, as we've already mentioned, the reality is that web redesigns require expertise across multiple specialized areas. Finding professionals who can handle even a portion of these requirements is remarkably challenging, let alone building a complete team.

And even if you do manage to build a solid team, maintaining it is another challenge entirely, partly because web technologies evolve constantly, so your team needs regular training to stay current. 

There's also the question of workload balance - redesign projects rarely come in a steady stream. One month you might have three major redesigns running simultaneously, and the next month could be completely quiet.

This irregular workflow creates a difficult situation: you're either overworking your team during busy periods or paying for idle time during quiet ones. Add in the costs of software licenses, training programs and salaries, and the numbers don't look quite as attractive anymore.

That's not to say building an in-house team is impossible, but it’s just a lot more expensive.

For many agencies, especially those handling variable volumes of redesign projects, this investment can be difficult to justify when compared to more flexible alternatives such as hiring a white label agency.

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Real Results From White Label Partnerships

The real test of any website redesign lies in the numbers. While most redesigns look better on the surface, professionally executed ones deliver measurable improvements across all key metrics.

When done the right way, site speed scores can jump from 40-50 range to 80+ on Google's PageSpeed Insights. The same applies to mobile conversion rates, which tend to double in the first three months after launch (mainly because the new site actually works the way users expect it to)

Search traffic usually sees a temporary dip immediately after launch, but quickly recovers and can increase by 30-40% within the first six months. This happens because the redesign properly preserves SEO value while implementing current best practices that give search engines exactly what they're looking for.

But perhaps the most telling metric is the dramatic drop in bounce rates - often by 40% or more. 

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Why White Label Makes The Most Sense

Website redesign represents a massive opportunity for agencies right now. But as we've seen, doing it properly requires technical expertise, planning, and flawless execution. This is exactly where white label partnerships shine.

Working with a white label partner gives you immediate access to a team of specialists who handle these projects day in and day out. You don't have to worry about training, resource allocation, or keeping up with the latest technologies - that's all taken care of for you.

If it wasn’t clear enough already, this allows you to take on more projects. 

There's no need to turn down redesign work when you have the right expertise backing you up. Also, it lets you focus on client communication while your white label partner handles the technical implementation. 

All in all, white label partnerships let you offer professional website redesign services without any of the usual headaches!

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